"Having seen our Australian site [www.print-monkey.com], some of our UK customers said they preferred it to the Biznis Cards website [www.biznis-cards.com]," explains Marketing Director Yumi Gunji. "We considered re-branding, but it seemed more reasonable to offer our customers the choice. We thought that our larger corporate clients would probably prefer to continue using the more "staid" Biznis Cards website and for the most part we have been right. There have been a couple of surprises though, so it just goes to show that you can't always judge a book by its cover."